Description:
The Affiliate Marketing Manager will facilitate and scale the affiliate marketing program by driving partner strategy, performance optimization, and operational excellence. This individual will also play a pivotal role in standing up key influencer and referral programs to further expand Renuity’s quality lead generation. Success in this role is defined by positive impacts around partner onboarding and relationship management, cross-functional collaboration to accelerate launches, and accurate tracking, reporting, and payouts. This individual will support these functions using a data driven approach, providing actionable insights to support affiliate marketing and overall business growth.
What You'll Do
- Own a portion of current affiliate portfolio including but not limited to email communications, minimum bi-weekly meetings, performance analysis, and account optimization
- Build and scale high-performing affiliate, influencer, and referral programs to unlock new lead acquisition channels.
- Assist with the outreach of new influencer and professional referral partners to start and grow the new program
- Launch and scale a new influencer channel from the ground up, testing creator partnerships to drive measurable lead growth
- Oversee operational workflows for affiliates, influencers, and referrals (tracking, link creation, CRM coordination, payout accuracy, compliance)
- Build and maintain dashboards and performance reporting across all channels
- Provide structured insights that support strategic affiliate marketing decisions
What You'll Bring
- 4+ years of experience in affiliate marketing, partner marketing, or performance marketing
- Proven experience in lead generation/lead acquisition in a managerial or leadership role
- In-depth knowledge of affiliate marketing principles, strategies, and best practices
- Strong analytical skills with proficiency in interpreting data for actionable insights
- Excellent communication and interpersonal abilities to build and maintain strong partnerships
- Proficient in using analytics and reporting tools like Microsoft Office 365 Suite, particularly Excel, to measure campaign performance
- Preferred familiarity with influencer platforms or creator marketplaces
- Knowledge of the home services industry is preferred, with an understanding of lead dynamics and the purchase journey