Description:
The Alliance Manager is responsible for maximizing revenue through the external channels. They may manage multiple strategic partnerships and will ensure DMA is appropriately aligned at all applicable levels to be influential and mutually successful. They are responsible for building strategies between companies and executing key initiatives.
Essential Duties And Responsibilities
- Build and maintain productive relationships with alliance partners and key personnel to ensure strategic alignment.
- Collaborate with DMA internal teams and leadership to identify, recruit, onboard, develop, and manage partners.
- Position DMA as a strategic advisor to partners and business units through consistent engagement and support.
- Develop deep understanding of partner products, strategies, customer value, and go-to-market priorities.
- Meet assigned targets for profitable sales volume and strategic objectives within alliances.
- Contribute to alliance planning processes, including mutual performance goals, financial targets, and key milestones.
- Manage partner opportunity pipeline and report activity and analytics monthly to the Director of Strategic Alliances.
- Maintain accurate partner-related data in CRM systems.
- Deliver product and program training to partners and clients via webinars and service demonstrations.
- Execute market strategy in partnership with internal teams.
- Represent DMA at trade shows and partner events, including public speaking and stakeholder communications.
Education And Qualifications
- Bachelor’s degree in related field required
- 3-5 years of experience working with channel sales/partners and VARs; previous supervisory experience preferred
- Proven sales process knowledge and business networking skills
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Excellent facilitation and presentation skills with solid communication capabilities and practices
- Strong organizational, planning and prioritization skills
- Travel as required (between 40-50%, approximately)