Alliance Marketing Manager

Description:

The Alliance Marketing Manager contributes to the go-to-market strategy for our most strategic alliance partners, executes co-marketing plans, and assesses performance data to shape budgetary and investment decisions.

Responsibilities
 

• Work closely with Alliance Marketing and Sales leadership to establish quarterly priorities and build go-to-market plans with key alliance partners that align to business goals
• Partner with product marketing to shape alliances-related messaging and positioning
• Contribute to content development needed for campaigns, programs and communications channels that build internal and external awareness of offerings
• Develop and communicate quarterly alliances marketing priorities; define goals and objectives
• Create alliances go-to-market planning template and project plan, which can be customized as we bring new focus alliance partners on board
• Analyze program performance data to identify trends, make recommendations and shape budget allocations that drive business results
• Own and balance alliances and marketing budget to ensure that we are achieving CAC payback and ROI metrics
   

Who You Are
 

• Strong alliances and channel acumen and understanding of partner types and personas
• Strong analytical skills: ability to measure effectiveness of programs and extract actionable insights
• Ability to think strategically and work independently to drive projects and initiatives, high level of accountability and owner's mindset. High understanding of partner relationship nuances and needs.
• Build effective working relationships with sales leaders, sales team members and the alliances community
• Deep understanding of marketing/sales funnel as it relates to the alliance partnerships (direct or channel-sourced) and methods to drive alliance partner influenced opportunities
• Strong ability to leverage Salesforce and related tools to build campaigns and track performance
• Excellent ability to effectively manage time, prioritize tasks, deliver high-quality work, under extreme pressure at times, within a dynamic and growing organization