Associate Brand Manager

Description:

As the Associate Brand Manager you will facilitate key initiatives related to marketing planning and execution for the Scott® Brand, as well as overall execution and results delivery for the Kimberly-Clark’s Family Care business unit. This role will report to the Senior Brand Manager and key customers include brand, sector and business unit management, R&E, customer development, design, agency partners, and product supply teams.

In this role you will:

• Provide project and/or marketing support on key initiatives to help sustainably grow the brand's marketplace position (e.g. new product launches, pricing initiatives, etc.)

• Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program

• Create compelling stories and make sound recommendations about the brand, competitive, category, customer, or consumer trends to enhance the brand’s equity and market performance

• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan

• Identify and develop relevant consumer and/or shopper insights

• Work closely with strategic customer teams to build and implement distribution, packaging, shelving and merchandising strategies and plans

• Executes annual business and marketing plans that deliver financial objectives

• Actively participate in the execution of brand commercial programs

• Using business acumen in conjunction with marketing competency to influence projects cross-functionally