Description:
The Brand Manager will report directly to the Director of Marketing and will develop and support our marketing efforts across our Commercial Foodservice (think restaurants, QSRs, coffee shops) and Non-Commercial Foodservice (Business & Industry, K-12, C&U, GPOs). The Brand Manager is accountable for the execution of brand strategy, marketing plans and supporting the team's copy and design needs across channels.
The Brand Manager will be responsible for the strategic development and execution to drive sustainable and profitable growth for Voyage Foods' portfolio of products in the Foodservice channel. The Foodservice Brand Manager defines core strategies and translates these strategies into initiatives, influencing and engaging cross-functionally at all levels of the organization in the execution of those strategies. This person must manage these initiatives with a holistic business orientation and P&L-centric style.
Job Responsibilities:
- As a Brand Manager, you will be responsible for developing and executing effective brand strategies to drive brand awareness, increase market share, and enhance customer loyalty across the foodservice channel
- Create and manage brand guidelines, ensuring adherence to brand standards in all marketing materials, packaging, and promotional activities
- Write compelling content for print, product packaging, email and lifecycle marketing, digital advertising campaigns, and marketing materials
- Analyze and manage HubSpot partnering with key stakeholders across the organization
- Produce well-written content that is SEO friendly and optimized for conversion
- Define key messages and brand voice for external communications
- Stay updated on industry trends, consumer preferences, and competitor activities to proactively identify opportunities and challenges for the brand
- Support advertising campaigns as needed
- Design marketing materials (advertising, labels, menus, stickers, etc.) for branded sample shipments, trade shows, customer events, etc.
- Coordinate the execution of marketing materials, including sell sheets, POS, etc
- Perform administrative duties across the function (preparation of materials, meeting coordination, analytics reporting, status updates/next steps, etc)
- Prepare channel trends and insights for Voyage Foods leveraging external data sources
- Perform other duties as assigned
Qualifications and Additional Skills:
- 3-5 years of Food Marketing experience
- Strong interpersonal, communication, influencing to enroll and align leaders at all levels through effective storytelling and clearly articulated strategic thinking
- Strong project management skills, managing multiple projects at once while still delivering a strong attention to detail is required
- Strong written communication skills
- Entrepreneurial mindset (creative, resourceful, adaptable, risk taker) and proactive contributor that can excel in changing and ambiguous situations is required
- Makes decisions in a complex environment without having all the information at hand
- Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy