Description:
The Brand Manager will sit in the Kraft Heinz Growth Office, on the Global Innovation team, and be responsible for pioneering new agile innovation methodologies to bring consumer driven innovation to market. The Brand Manager will lead a small, focused cross-functional team charged with bringing new products to life under our flagship Heinz brand. Products that are relevant to consumers across the global and can be scaled for outsized impact.
This position requires a self-starter, strategic thinker and creative problem solver. Our approach to innovation is new within the growth organization so the individual needs to be flexible, have a growth mindset, and be comfortable with ambiguity. This role will require a high level of collaboration with the business units and cross-functional team to develop the strategy and execute the launch. This individual will support the end-to-end innovation process, from creating the vision & pipeline, building out the product, all the way through to in-market experiments and ultimately launch. If you are ready to roll up your sleeves in this dynamic role, team, and space, we want to hear from you!
Responsibilities
- Leading a dedicated Agile Pod team (5 person cross-functional team focused on launching innovation)
- Manage stakeholders across the globe throughout the innovation lifecycle, from alignment of the innovation vision all the way through to delivering impactful results for market teams
- Lead key initiatives, including but not limited to strategic vision, pipeline creation, development and execution for the proposition
- Develop and implement experiments to Test, Learn and Iterate solutions with consumers and retailers
- Support test market launch and building plan to scale launch
- Champion Design Thinking and Agile methodologies across KHC
- Own the P&L, competitive analysis and retailer sell-in materials (in partnership with business units)
Qualifications
- Bachelor’s degree required, MBA preferred
- 5+ years of experience in marketing for an established or startup CPG company, with prior experience in innovation and base business management
- Experience in both employee management & cross-functional team management; self confident individual who can lead a team and work collaboratively
- Demonstrated ability to influence teams and experience managing multiple stakeholders
- Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
- Critical thinker with a consumer centric & growth mindset – learn fast vs. avoid failure
- Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
- Strong “big picture” perspective but also an eye for detail and nuance
- Outstanding verbal, written and interpersonal communications skills to internal/external partners
- Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy
- Excellent organizational and project management skills
- Understanding of Financial P&L