Description:
The Business Development Manager (BDM) is responsible for driving business growth, by developing strategic relationships, identifying new market opportunities and managing dealer relationships.
The BDM will utilize consultative selling skills to educate, motivate and train new and existing Hyundai/Kia/Genesis dealers in their assigned district by utilizing HCA’s retail, lease, CPO and Commercial Financing Programs (floor plan, real estate, working capital and sign loans) to achieve annual sales objectives and profitability goals. This role is responsible for the acquisition of new business by developing and executing the Region’s insurance growth objectives through Dealer conversion to the branded F&I product, program and deal structures. In addition, this role is responsible for the implementation and utilization of new products and services launched by the company.
What You Will Do
- Product and Services
- Attain HCA business goals within an assigned territory by promoting HCA programs to stimulate dealer utilization of HCA products and services. Business targets include but not limited to the following:
- Standard Penetration
- Subvened Penetration
- Lease Penetration
- CPO / Used Penetration / Funding’s
- LSA Activity
- eContracting
- Customer Loyalty and LEAD’s
- Collaborate with the sales and product design team to ensure requirements are met, such as sales numbers and profit goals.
- Provide competitive data feedback and creative solutions to the sales and product design team to promote sales growth.
- Sell the features and benefits of HCA Commercial Financing Programs and to maintain current relationships, develop and conquest new Commercial portfolio targets while working to mitigate risk and maintain ROA targets.
- Relationship Management
- Build and maintain strong relationships with existing dealers and identify and pursue new business opportunities..
- Educate, enroll and implement new programs and services at assigned dealerships to achieve financial growth and expand the company’s market presence.
- Train dealership personnel (GM, GSM, Sales Managers, Finance Managers, and other) on new technology and digitalization of HCA products and services such as program updates, application submission, funding and compliance, eContracting, eRehash, Remarketing, and self-service functionality.
- Acquisition of New Business
- Develop and execute the Region’s insurance growth objectives through Dealer conversion to the branded F&I product, program, and deal structure.
- Implement and drive dealer F&I and store training to support the insurance product and performance so that stores maximize production.
What You Will Bring
- Minimum 5 years of experience in business development, sales, or a related role, with a proven track record of achieving sales targets.
- Sales training experience.
- Captive automotive finance experience dedicated to a specific OEM a plus
- Bachelor’s degree preferably in business, marketing or related fields.
- Exceptional communication and presentation skills, both written and verbal, in order to express technical and nontechnical concepts clearly and concisely.
- Proven ability to collaborate cross functionally including the OEM to leverage HCA’s products and services for mutual growth and success.
- Excellent sales presentation skills.
- Ability to build rapport and establish strong relationships..
- Excellent negotiation skills.
- Excellent organizational skills to meet goals and set priorities
- Proactive, organized and handle work under stressful and uncertain environments.
- Strong understanding of company products and services as well as business position and competition to keep business competitive.
- Dynamic and motivating with an internal drive to continuously hit goals and deadlines.