Business Development Manager

Description:

Brunswick Corporation, a global leader in the marine industry, is seeking a dynamic Business Development Manager (BDM) to join its Mercury Marine division. Based in the Southeast United States, primarily Florida, the BDM will play a key role in driving sales, fostering long-term relationships with independent boatbuilder partners, and expanding Mercury’s market presence. This role provides an exciting opportunity to work for a world-class company that is shaping the future of marine recreation through innovation and advanced technologies.

Reporting directly to the Regional Business Director, the BDM will be responsible for developing strategies to manage existing accounts, generate new business opportunities, and increase market share and profitability. The position demands a highly motivated, customer-focused professional who excels at relationship-building, consultative selling, and exceeding sales goals in a competitive environment.

Key Responsibilities:

• Build, develop, and maintain strong relationships with Mercury Marine independent boatbuilder partners and identify new growth opportunities.

• Act as a trusted advisor, coach, and consultant to partners, ensuring measurable sales and performance improvements.

• Serve as the market expert, gathering intelligence on customers, competitors, and industry trends.

• Develop and execute sales strategies, training initiatives, and promotional tactics tailored to partner needs.

• Represent Mercury Marine at regional and national boat shows, dealer events, and other industry functions.

• Collaborate cross-functionally with inside sales, service, credit, and other teams to achieve territory objectives.

• Ensure compliance with Mercury corporate policies and procedures while meeting revenue and profitability goals.

• Travel extensively (minimum 50% overnight) across the assigned territory; weekend work may be required for events and shows.

Required Qualifications:

• Bachelor’s Degree in Business Management, Marketing, or related field.

• At least 3 years of relevant experience in sales, business development, or within the marine/recreational industry.

• Strong communication and presentation skills with the ability to influence stakeholders.

• Proficiency in Microsoft Office Suite, CRM systems, and remote business tools.

• Valid driver’s license and willingness to travel extensively (50% overnight).

Preferred Qualifications:

• Strong analytical and data-driven mindset, with the ability to understand and act on trends and metrics.

• Proven ability to exceed sales goals and grow market share.

• Strategic thinker with strong problem-solving and negotiation skills.

• Highly motivated, entrepreneurial, and results-driven.

Working Conditions:

• Frequent overnight travel required (50%+).

• Occasional weekend participation in events, open houses, and boat shows.

Why Brunswick:
Brunswick offers a rewarding and growth-oriented career environment with robust employee benefits, including:

• Competitive salary with short-term incentive program.

• Health, dental, and vision insurance.

• Paid vacation and wellness program.

• 401(k) with up to 4% company match.

• Health Savings Account with company contribution.

• Product purchase discounts.

• Professional development opportunities and career advancement.

About Mercury Marine:
Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), is the world’s leading manufacturer of recreational marine propulsion systems, parts, and accessories. Headquartered in Fond du Lac, Wisconsin, Mercury delivers innovative and reliable products supported by exceptional customer service. Its portfolio includes outboard engines, sterndrives, inboard packages, propellers, inflatable boats, marine electronics, and more.

Job Category: Business Development / Sales
Job Type: Full-time