Description:
The position is part of the school's marketing and communications team and works in collaboration with other team members as well as school leadership, faculty members, and staff across the school. This position plays a key role in raising awareness and visibility of the school, its people, and its programs, and strengthening news media and public engagement with the school.
Department-Specific Responsibilities
- Identifies newsworthy stories, creates, and executes promotional plans, including recommending communications channels and tools.
- Conducts outreach and pitching to journalists to earn media coverage of the school and its faculty, students, alumni, programs, activities, and research.
- Builds relationships with local, national and international journalists and media outlets in all media formats.
- Develops, manages, and expands multiple media outreach lists for a wide range of issues and topics.
- Develops and writes press releases and other materials and resources for news media such as photos, videos, and graphics, and create complete story packages.
- Researches and writes briefing materials and talking points for media interviews.
- Identifies, researches, develops, and writes content for newsletters, website, blog posts, remarks, and other communications vehicles.
- Conducts interviews with faculty, staff, alumni, students, and other internal and external stakeholders.
- Tracks, compiles, and develops reports on media coverage and related metrics.
General Responsibilities
- Independently creates basic and complex communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
- Responds to inquiries and requests and explains policies, procedures, and context of communications.
- Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
- Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
- Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
- Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
- May provide guidance to lower-level Communications Generalists.