Content & Email Marketing Specialist

Description:

We’re looking for a proactive Content & Email Marketing Specialist eager to make a significant impact in a startup environment. This role offers the opportunity to own and execute our content strategy, manage email marketing campaigns, and drive user engagement.

Key Responsibilities:

• Content Creation & Management:

• Develop and implement a cohesive content strategy across our blog, social media, email, and website.

• Produce engaging blog posts, LinkedIn articles, and email content that resonate with our target audience.

• Collaborate with partners to generate co-branded content and leverage their expertise.

• Email Marketing:

• Design and execute email campaigns, including property recommendations, educational materials, product updates, and partner promotions.

• Develop and maintain email workflows to nurture leads and convert them into active users.

• Conduct A/B testing to optimize email performance and engagement.

• Performance Tracking & Optimization:

• Set and monitor KPIs for content and email marketing efforts.

• Analyze user behavior and campaign performance to inform strategy adjustments.

• Utilize analytics tools to measure success and identify areas for improvement.

• Collaboration & Coordination:

• Work closely with the paid ads team to ensure consistent messaging across channels.

• Coordinate with product and design teams to create content that highlights features and enhances user experience.

• Partner with sales to understand client needs and translate them into compelling content.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 3+ years of experience in content creation and email marketing, preferably within a startup or fast-paced environment.

• Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo) and content management systems.

• Strong writing and editing skills with a keen eye for detail.

• Understanding of SEO best practices and experience with analytics tools (e.g., Google Analytics).

• Ability to work independently, manage multiple projects, and meet deadlines.

• Passion for real estate or the short-term rental market is a plus.