Description:
Key Responsibilities:
Be a Creative Partner to David
- You are a Swiss Army knife when it comes to content creation—skilled in copywriting, design, art direction, photography, videography, and set design. While you don’t have to master every single one, you have a high standard for each aspect and know how to collaborate with contractors to fill any gaps.
- Know the brand inside and out, so you’re always seeing opportunities for major moments.
- Bring big energy & ideas to content planning sessions and get excited about making them happen.
- Spot trends & cultural moments and say, “David, you need to be on this right now—let’s GO.”
Content Execution & Repurposing
- Manage the creation, scheduling, and posting of content across Instagram, TikTok, YouTube, and email.
- Repurpose long-form content (interviews, BTS, photoshoots) into short-form clips, carousels, and other formats.
- Work with David’s talent manager to ensure PR/shoutout content is captured & posted.
- Track engagement trends and optimize content for reach & conversion.
Content for Funnel Growth
- Support the creation of various lead funnels.
- Work with the email & paid marketing team to ensure content aligns with the funnel strategy.
- Organize David’s “philosophy bank” from past interviews, turning insights into usable content.
Brand Partnership Content
- Ensure brand sponsorship content is seamlessly integrated into our regular content flow.
- Work with the talent manager to plan & execute PR shoutouts, integrations, and brand collabs.
- Capture real-time content when needed (e.g., IG stories, quick behind-the-scenes moments).
Performance Tracking & Insights
- Track content performance and report on engagement, link clicks, and conversion trends.
- Maintain at least a 2% engagement rate on Instagram (for 1.7M followers).
- Prioritize content based on Viewership + Link Clicks/Funnel Sign-ups > Engagement > Followers.
Compensation, Location & Perks
- Compensation: $8,000 per month.
- Location: Los Angeles (hybrid: mostly in-person, some WFH flexibility).
- Schedule: M-F (flexible, but must be available when needed).