Description:
Join the revolution in business messaging. RCS for Business is one of Google's fastest-growing initiatives, fundamentally redefining how organizations worldwide connect with their users. This technology provides the power to revolutionize engagement for everyone—from beloved global brands like Nespresso, United Airlines, IHG Hotels, and CVS Pharmacy, to the local shops down the street. We are seeking integral leaders to join our team and shape the future of business messaging on a global scale
Responsibilities
Newsletter Strategy & Lifecycle Management
- Launch and Manage: Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.
- Audience Engagement: Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading.
Strategic Content Development
- Editorial Calendar Ownership: Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started).
- High-Performance Standards: Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact.
Qualifications
Sales Enablement & Competitive Positioning
- Battlecards & Comparison Sheets: Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors.
- Metric-Driven Collateral: Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster.
Web & Educational Blog Strategy
- SEO-Driven Articles: Produce high-intent blog posts that answer technical and commercial questions
- Vertical Playbooks: Write industry-specific articles to help demonstrate specific use cases and solve industry pain points.