Creative Director

Description:

The Creative Director will lead SGNL's brand strategy, creative direction, and execution across all GTM channels, ensuring that our visual and narrative storytelling stands out in a competitive industry. This is a strategic leadership role that requires translating complex business objectives into compelling creative strategies while building scalable creative systems and processes. You will partner with C-suite executives and department heads to align creative initiatives with GTM and business goals, while managing both the creative process and the development of creative talent.

In this role, you will oversee creative initiatives from concept to completion, collaborating with cross-functional teams to develop assets that support product launches, sales enablement, and brand awareness efforts. You will build and manage a team of in-house creators, as well as external partners. This position is ideal for a visionary leader with strong design expertise, strategic business acumen, and the ability to produce high-impact assets for a technical, security audience while driving the creative function's growth and evolution.

Qualifications

10+ years of experience in a creative role, with at least 5 years in a senior creative leadership position, ideally within the technology or cybersecurity sector
Experience sourcing, vetting, and managing a team of in-house designers and creators, as well as contractors and agencies
A strategic and creative thinker with the ability to translate complex ideas into compelling visual and narrative content that drives business outcomes
Demonstrated experience managing creative processes, from ideation to production, with a focus on delivering high-quality assets on time and within budget
Strong cross-functional collaboration skills, with the ability to partner effectively with stakeholders in Product Marketing, Sales, Demand Generation, and external agencies
Proven ability to manage multiple projects simultaneously, prioritize tasks, and adapt to changing deadlines in a dynamic work environment. Demonstrates sound judgment in assessing when a deliverable needs to be "good enough" to meet business needs versus when to pursue perfection for high-stakes projects
Excellent communication and presentation skills, with the ability to articulate creative concepts and project status to both creative and non-creative audiences
Experience championing innovation and emerging technology adoption in creative processes, with a track record of evaluating and implementing new tools, AI-powered solutions, and methodologies
A strong portfolio showcasing expertise in digital content creation, brand development, and integrated campaigns, with proven experience leading successful creative initiatives in fast-paced environments
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects), Figma, Hubspot, other industry-standard design and video production tools
Demonstrated knowledge of emerging AI and design and operational efficiency technologies
Experience in identity security, cybersecurity, or highly technical B2B domains is highly preferred

Responsibilities

Evolve and lead SGNL's brand strategy, driving a cohesive visual and narrative identity that captures our mission and differentiates us in the market. 
Scale SGNL's brand presence and recognition across the identity security industry by delivering high-volume, high-impact creative assets that amplify thought leadership, drive market influence, and support ambitious content strategies around education, storytelling, and engagement
Oversee the design and production of all creative assets, including website content, marketing collateral, social media graphics, videos, and presentations, ensuring brand consistency and quality across all deliverables
Drive the creative process from concept through execution, collaborating closely with Product Marketing, Demand Generation, Sales, and other internal stakeholders to deliver impactful assets that align with strategic goals
Lead creative direction for integrated campaigns, working with Marketing and Sales teams to ensure a unified look and feel across various channels and touchpoints, including web, email, events, and digital advertising. This includes identifying, developing, and maintaining systems of self-serve design templates and assets that GTM teams can leverage independently
Identify current and future creative capacity needs across in-house and contractor resources, develop hiring plans and role scopes that align with business priorities, lead recruitment and selection processes, and provide ongoing mentorship and development to build a high-performing creative function capable of scaling with SGNL's growth trajectory
Drive creative experimentation with new visual approaches, storytelling formats, and brand expressions, continuously innovating to keep SGNL's creative output fresh, compelling, and differentiated in the market
Champion adoption of emerging technologies and AI-powered tools to enhance creative operations, implementing solutions that increase production efficiency, improve workflow intelligence, and scale the creative function's capacity
Provide collaboration and mentorship to cross-functional and 3rd party creative contributors, fostering an environment that encourages quality and creativity in every project