Digital Content And Strategy Coordinator

Description:

Responsibilities:

Website Management

• Update and maintain the Together Site using WordPress, our content management system (CMS); requires light HTML + CSS coding, asset updates, and general upkeep.
• Coordinate with internal teams to gather content assets for website updates, press announcements, case studies, and digital campaigns.
• Collaborate with media agencies on SEO best practices to improve website visibility and organic search rankings.
• Ensure website functionality and raise any technical issues to the developer team to help troubleshoot.
• Monitor website performance metrics and provide regular reports on key indicators such as traffic, engagement, and conversions.
• Conduct audits of the website to identify areas for improvement and optimization.
• Collaborate with designers and developers to implement user interface enhancements and website redesigns.
• Assist the Senior Manager in the creation and scheduling of digital marketing campaigns across various channels.

Digital Analytics and Reporting

• Utilize web analytics tools such as Google Analytics to track website performance and user behavior.
• Stay updated on industry trends and best practices in digital marketing and website management.
• Synthesize and analyze numbers into comprehensible learnings beyond pulling reports.

Administrative Tasks

• Manage administrative tasks for 2 VPs (schedules, meeting coordination, travel, etc.) as well as assist with scheduling for the rest of the team.

Qualifications:

• Experience level: Entry Level
• Preferred Majors: Advertising, Broadcast Journalism, Communications, Digital/New Media, Graphic Design, Journalism, or Marketing.
• Proficiency with Content Management Systems (CMS) such as WordPress or Drupal.
• Basic understanding and experience in HTML and CSS (Preferred).
• Basic understanding and experience in Adobe Photoshop and additional products within the Adobe Suite.
• Proficiency in Microsoft Suite.
• Strong organizational and time management skills.
• Analytical nature with a willingness to raise questions and input new ideas or observations.
• Strong eye for design and good judgement on user experience.
• Collaborative spirit and adaptability to quickly pivot in tasks.
• Proactive in learning new skills through individual research and provided resources.