Description:
Join Adobe in shaping the future of digital experiences. As the Digital Go To Market Manager for Document Cloud (Acquisition), you will drive growth for our products, focusing on small businesses.
What You'll Do
- Develop and implement demand generation strategies for Document Cloud offerings, including Acrobat Pro, Acrobat Standard, Acrobat Studio and AI assistant for small business/business professional customers.
- Drive new customer account growth of our products through various media channels, organic initiatives, and product improvements.
- Partner closely with multiple cross-functional partners GMO - A.com, Marketing, Analytics, PMM teams, and other collaborators to ensure a seamless customer journey and flawless campaign execution.
- Develop new business opportunities and influence prioritization of rolling GTM plans including ideation of projects and deliverables to support the GTM plans and financial goals and important metrics.
- Apply data-driven insights to optimize marketing conversions and drive traffic that results in significant ARR impact.
- Drive trials and add-ons to expand customer seat size and champion further account growth.
What you need to succeed
- Degree or equivalent practical experience in Product, Marketing, Ecommerce/Sales or a related field.
- Proven track record of successfully implementing marketing/go-to-market strategies in a high-paced environment.
- Outstanding skills in developing and implementing digital go-to-market plans, to delivering results.
- Partnership skills to work effectively with cross-functional teams.
- Ability to accurately identify critical metrics and measure success through traffic and conversion data.