Digital Marketing Specialist

Description:

Key Responsibilities:

• Manage marketing email campaigns from single emails, multi-step nurture campaigns, webinars, event pre/post programs, and other miscellaneous requests from internal departments and stakeholders
• Create and optimize all aspects of email programs including developing Marketing Campaigns, creating Smart Lists, iterating on existing workflows and data clean-up
• Establish and maintain relationships with other internal teams to act as a consultant and subject matter expert
• Continually review and optimize campaigns with an eye toward repeatable and scalable processes
• Review campaign results and report to management any relevant findings or opportunities where campaigns can better influence lead acquisition and revenue
• Work with the email team to develop insights and make recommendations on areas for optimization and to improve performance benchmarks

Minimum Qualifications:

• Degree or equivalent and typically requires 4+ years of relevant experience

Additional Qualifications

• 3-5 years of digital marketing experience
• Previous experience using email service platforms such as Marketo, Eloqua, HubSpot, SalesForce Marketing Cloud
• Experience testing in email tools, design/creative knowledge and understanding, analysis and reporting, understanding of email best practices
• Ability to analyze campaign data and identify actionable insights
• Strong analytical and problem-solving skills with superb attention to detail
• Excellent interpersonal communication and organizational skills