Digital Marketing Specialist

Description:

• The Marketing Specialist is the marketing SME that supports monthly active user acquisition growth, product demand generation, and active user retention for a digital application product. The Marketing Specialist executes the overall marketing and advertising strategy, and ultimately oversees all campaigns for awareness creation, promotion, event management, and the monitoring of all marketing & ad performance metrics; both digital and/or traditional. This position is responsible for building and evolving the product’s brand identity. Responsibilities
• Digital Marketing & media – Lead all marketing efforts in GTM and sustain efforts. Includes video, SEO, SEM strategy, paid social, plus all audience targeting initiatives. Lead the website development and maintenance, and full oversight of CRM integration and retargeting optimization. Leverage other media channels, if needed.
• Social Media/Community Management – Day-to-day oversight of social accounts and engagement.
• Building the Brand – Assist in the development and measurement of brand identity for our platform/app. Creative development and strategic planning, A/B testing, user experience, audience persona support.
• Bachelor's in business, Advertising, Marketing, Communications or related degree or equivalent experience.
• Minimum Requirements:*
• 5+ years of work experience