Director

Description:

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

PURPOSE STATEMENT
1. Champion and further the development of key marketing capabilities in GM West markets, including, Product Lifecycle (STM, VOC, SKU Optimization, etc) and Customer Segmentation.
2. Advance GM Marketing Knowledge Sharing (categories, channels, processes, best practices) and support markets to effectively lift and adopt ideas from other markets
3. Elevate local teams’ capabilities to be “self-sufficient” to understand and connect the customer, product, applications for all categories of priority for each business.
4. Active engagement in strategy development of key markets
5. Lead the US Export Process
6. Create, lead and support New Ways of Working to enhance productivity and efficiency
7. Lead, coach and encourage the development of the WHQ-Based Global Markets Marketing (GMM) Team
8. Work in close collaboration with the GME marketing team on global marketing initiatives, including the development and effective execution of live and virtual conferences and virtual category and channel workshops

KEY ACCOUNTABILITIES/OUTCOMES

1. Lead the marketing capability building initiatives for global markets (20%)
Represent the GM marketing team on the team that will build our next generation marketing capability model, assess our current state and gaps and prioritize our marketing capability-building initiatives for global markets for the next 2-3 years
Work with each GMW BU to outline and execute a marketing capability and process building plan for each BU marketing team. Key areas of focus include PLM/PLC processes and tools (including accurate master data), STM/ESTM, portfolio & SKU optimization, customer segmentation, strategic planning, VOC and building business cases for NPD, CAPEX, and new businesses.
Work closely with LATAM marketing teams to articulate well-defined category & channel strategies (target audience, value prop, product roadmap, etc) for TCCS, Beverages and FFIGSS .

2.Champion and work closely with the GM BU leaders and teams in support of the effective execution of the STM process, especially in GMW/LATAM (20%)
New Product Development (NPD): Support the development and introduction of new products and line extensions in the GMW markets and ensure new product positioning, attributes, and benefits are clearly defined and fit with total portfolio strategy.

3. Drive Global Knowledge Sharing (20%)
Create and deliver a calendar of virtual and in-person GM knowledge sharing events, conferences and workshops on the categories and channels that are most important to global markets, capitalizing on innovative tools and techniques across the global markets in collaboration with the GM East Leader.
Be a Subject Matter Expert for Toppings, Creams, and Culinary Solutions (TCCS) across markets, channels, and applications to drive and facilitate the development of our most important category of products.
Lead the continued development and build out of the Rich Connections Marketing Portal, leveraging this as a self serve, 24/7 source for the latest information and insights on our product, our channel, DDC initiatives and trends in the marketplace. Identify, share, and encourage implementation of GMW market trends and activities.
Work with Research and Insights teams and individual markets to help our GM teams identify changing customer and consumer needs and preferences and to be in tune with competitive activity. Support the identification of cross-markets opportunities to create and strengthen strategic alliances and other external business relationships

4. Lead the US Export Process (15%)
Manage the current portfolio in partnership with International Supply Chain and Logistics (ICS&L), including managing the team to update formulas and labels as needed.
Grow exports in strategic categories with global markets.

5. Lead, coach and support the development of our WHQ-Based GMM Team (15%) Inspire, encourage and support the GMM marketing team (3) in their execution of their key responsibilities, projects and initiatives
Ensure solid development plans are in place for each GMM team member and that they are executed

6.Support new projects and initiatives led by the SVP Global Markets Marketing (5%)
Support the GMM Team Leader, SVP Global Markets Marketing, in new projects and initiatives that arise due to the changing business environment
Support strategic and long-term work that drives organizational goals

7. Implement New Ways of Working (5%)
Identify, create and implement new digital solutions that will allow us to do our work more efficiently and effectively, leveraging new digital tools, new processes and new ways of working.