Director

Description:

Full Job Description

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. Overview & Responsibilities
Our Team
The Audience Impact & Intelligence team are a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our advertising sales teams with deep audience understanding, strategic insights and data clout for their clients. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.

On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us ahead of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists.

Day-to-day responsibilities include, but not limited to:
Support the Advertising Sales teams through the development of engaging, research-based insights stories about audiences, business products and the media landscape, and cultural or seasonal topics
Lead cross-disciplinary working team(s) dedicated to implementing projects.
Manage the production or execution of materials affiliated with those insights stories (e.g., assessments, strategies, qualitative and quantitative research studies, videos, creative concepts, industry analyses, presentations & events)
Research and analyze applicable industry and cultural trends, as well as shifts in consumer behavior; evaluate business problems
Brainstorm and implement innovative ways to approach research, innovative methodologies and compelling storytelling and apply it to Paramount business
Write & edit public-facing materials such as reports, articles, whitepapers & newsletters to promote cultural intelligence studies Basic Qualifications
7+ years of experience in research, marketing strategy or brand planning at an advertising agency, market research, brand strategy or consulting firm
Excellent ability to research, assess and analyze trends and business opportunities
Proven track record of innovative use of research and/or inputs to craft data storytelling (surveys, focus groups, semiotics, social listening)
Experience with project management, drafting project assignments, preparing briefing materials, leading timelines, a wide range of qualitative and quantitative research experience and handling vendor relationships
Strong wordsmith, storyteller and presenter
Skilled in Microsoft Word, PowerPoint/Keynote, Excel, Outlook, and Google Additional