Director

Description:

The Director of eCommerce & Digital Analytics is responsible for leading Illumina’s Global eCommerce and digital product management strategies to drive optimization and growth of online sales channels through feature adoption and utilization. This role will oversee digital product ownership (customer relationship platform), B2B eCommerce operations, and the growth of online sales channels. The ideal candidate will bring expertise in eCommerce strategy, data analytics, conversion optimization, and customer experience to drive revenue and business growth. This candidate will partner with commercial, marketing, finance, and supply chain leaders to ensure alignment to the broader goals and objectives of the company while considering the evolving priorities of partner organizations. This critical leader will Communicate insights and strategic recommendations to executive leadership and foster a culture of continuous improvement, innovation, and data-driven decision-making.

Key Responsibilities

 eCommerce Strategy & Growth
 Develop and execute a B2B eCommerce strategy aligned with business objectives.
 Optimize digital processes to enhance internal efficiency, drive engagement, and increase conversion rates through eProcurement integrations and production support.
 Drive adoption of eCommerce through business development in collaboration with commercial field teams.
 Lead initiatives for online revenue growth, customer acquisition, and retention.
 Partner with pricing teams to drive online pricing strategies.
 Support NPIs through digital commercialization
 Play a key role in the customer journey through ownership of MyIllumina and eCommerce
 Stay ahead of industry trends and innovations in digital commerce.
 Digital Analytics & Performance Optimization
 Define and track key performance indicators (KPIs) for eCommerce sccess.
 Use data-driven insights to improve customer experience and increase sales.
 Manage digital analytics tools and infrastructure (Google Analytics, Adobe Analytics, etc.) that enables end-to-end/funnel analysis across the digital platforms.
 Implement A/B testing and conversion rate optimization (CRO) strategies.
 Provide actionable insights to stakeholders to improve online performance.
 Customer Experience Platforms
 Oversee eCommerce and Customer Relationship platforms; functionality, integrations, and enhancements.
 Implement new features and enhancements to increase customer loyalty and lifetime value.
 Responsible for the management and execution of organization change management and customer facing communications.
 Align across commercial, operations, and marketing teams to develop 1-5 year strategies and roadmaps.
 Collaborate with GIS BAs and developers to ensure seamless execution of enhancements, new features, and user experience.
 Ensure best practices in security, compliance, and data privacy.

Qualifications & Skills

Bachelor's or Master's degree in Business, Marketing, Data Analytics, or a related field.

8+ years of experience in B2B eCommerce, digital analytics, or online platform management.

Strong expertise in eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).

Proficiency in Google Analytics, Adobe Analytics, Power BI, or similar tools.

 Experience with digital marketing, SEO, and performance tracking.

Knowledge of CRM, automation, and AI-driven eCommerce solutions.

Excellent leadership, communication, and stakeholder management skills. Data-driven mindset with strong analytical and problem-solving abilities.

Preferred Qualifications

Experience in the life sciences, industrial, or manufacturing industries.

 Familiarity with B2B customer behavior, pricing models, and digital sales strategies.

Hands-on experience with A/B testing, heatmaps, and UX optimization tools. Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.

Position Requirements

8+ years’ experience in eCommerce and/or global digital product management/ownership with demonstrated improvements in process, revenue, and conversion; experience in diagnostics, life sciences, or medical devices is preferred.

Experienced working within the agile-development methodology.

Excellent understanding of Infrastructure and microservices based architecture and web applications

Proven ability to develop business relationships and communicate successfully with people at all levels of management; exhibit excellent interpersonal and diplomacy skills.

Proficient with managing program/project level initiatives.

Financial acumen and business savvy with understanding of business model levers and ability to strategically execute on growth plans.

 Effective communication and interpersonal skills to influence people, process and technology in a manner that enriches Illumina’s company culture and overall team performance.