Director Of Advertising

Description:

Gannett Co., Inc., a major player in the media and digital marketing sector and home to the renowned USA TODAY NETWORK, is seeking a highly experienced and dynamic Director of Advertising to join its New York team. This senior role involves leading a group of Account Executives and support staff, driving revenue across key verticals such as Automotive, Financial Services, Media & Entertainment, Healthcare, Travel, and more.

As Director, you will report directly to the National Vice President of Advertising Sales and play a critical leadership role in promoting innovation, accountability, and strategic growth within the sales function. The position requires strong leadership skills, deep industry knowledge, and a passion for developing impactful client relationships in a fast-paced media environment.

Key Responsibilities:

• Lead, coach, and inspire the New York-based sales and support teams to meet and exceed revenue targets.

• Promote a strategic, high-activity sales culture, fostering excellence in client relationships and deal execution.

• Collaborate across teams for proposal development, RFP responses, and integrated campaign strategy.

• Build and maintain senior-level relationships with key agency and brand partners.

• Participate in high-impact meetings, client presentations, and industry events.

• Stay ahead of industry trends in advertising, especially across digital, branded content, programmatic, and paid media channels.

Required Skills & Qualifications:

• 8+ years of sales management experience within the advertising, digital media, or agency sectors.

• Proven success in developing and executing complex, multi-platform advertising programs.

• Strong negotiation skills and the ability to articulate the value of premium content solutions.

• Expertise in digital advertising strategies, including branded content, programmatic, search marketing, and social media.

• Excellent interpersonal and presentation skills.

• Familiarity with tools like Salesforce, SellerCrowd, and MediaRadar is preferred.

• Must be an adaptable, strategic thinker who thrives under pressure and values cross-functional collaboration.

Benefits:

• Uncapped earnings potential with performance incentives.

• Comprehensive onboarding and ongoing digital marketing training.

• Extensive benefits package including health, dental, vision, HSA, FSA, life and pet insurance, and 401(k).

• Generous paid time off and holidays.

• Dynamic, team-driven remote work environment with travel opportunities.

• Opportunity to represent a trusted media brand and contribute to national-level campaigns.