Director Of Public Relations

Description:

SharkNinja, a global leader in innovative home and lifestyle solutions, is seeking a Director of Public Relations – Shark Home to spearhead its U.S. PR strategy and execution. This role will directly collaborate with the VP, Brand Communications & Partnerships to deliver bold, innovative communications programs that enhance brand awareness, drive consumer demand, and strengthen SharkNinja’s reputation across the home category.

The Director will lead PR planning for major product launches, develop compelling press materials, secure high-impact earned media coverage, and foster strong relationships with key media, influencers, and partners in the home, lifestyle, and design sectors. They will oversee agency relationships, ensure integration with marketing and social initiatives, and establish measurable KPIs to track success.

The ideal candidate is a strategic thinker with exceptional relationship-building and media networking skills, a proven track record of delivering high-impact PR campaigns, and the ability to thrive in a fast-paced, entrepreneurial environment.

Key Responsibilities:

• Develop and execute U.S. PR strategy aligned with business and product launch priorities.

• Collaborate with marketing, creative, social, and partnership teams for integrated campaigns.

• Manage PR agencies and oversee creation of press materials and messaging.

• Secure earned media placements and act as spokesperson when appropriate.

• Monitor media trends and competitor activity to identify storytelling opportunities.

• Track and report PR KPIs, optimizing campaigns for greater impact.