Description:
The Downstream Product Manager for Mammotome is responsible for the success of our radiology and surgical product lines by developing and executing targeted marketing strategies designed to maximize sales, profitability and procedure adoption.
This position reports to the Director of Marketing, is part of the Americas Commercial Marketing Team, and is located onsite in Cincinnati, Ohio.
In This Role, You Will Have The Opportunity To
- Lead the creation and execution of marketing strategies specifically for the radiology and surgical portfolios focusing on maximizing market penetration and revenue growth and inclusive of positioning, sales force engagement, pricing, and promotion.
- Partner with Sales, Professional Education, Clinical, Marketing Communications, and other departments to identify and address any field challenges or opportunities, ensuring alignment between marketing strategies and sales execution.
- Develop targeted sales campaigns and initiatives to support regional and national sales goals.
- Oversee the effective launch of new products, including leading the Controlled Market Release process, ensuring smooth execution and that all marketing and sales tools are prepared and deployed.
- Represent the North America region in new product development discussions, providing valuable input and forecasts based on market needs and customer feedback.
The Essential Requirements Of The Job Include
- Bachelor’s Degree in business, marketing, communications, sales or related field
- Minimum of 3+ years’ experience in B2B marketing, medical device sales, medical device or pharmaceutical marketing, or a related role.