Ecommerce Content Associate

Description:

We are seeking a detail-oriented and proactive Ice Cream US eCommerce Content Associate to join our digital marketing and media team. This individual will be responsible for managing the process by which brands brief in, create, and approve content with the content creation agency. They will ensure that content is housed in the appropriate systems/tools and that the syndication amongst tools downstream is accurate. Additionally, they will manage the syndication process for over 50 retailer partners, adhering to each retailer's ways of working, content preferences, and ingestion details. This role also involves overseeing the performance and feedback loop of these assets on retailer.com, driving engagement rates, contributing to sales impact, improving organic search performance on retailer websites, and monitoring competitive performance and share of shelf as key performance indicators (KPIs).

Now more than ever, consumers around the globe are increasingly turning to eCommerce as their primary means to acquire consumer goods. What was previously purchased from a shelf at a brick-and-mortar store is now being purchased more frequently online, and the need for informative, inspiring, and accurate digital content is mandatory in the eCommerce space. The primary purpose of this role is to position is to optimize and maintain digital content and item attribution across the full Unilever portfolio on our retailer platforms, delighting consumers with accurate, complete, optimized, and inspiring digital content, and ultimately enabling consumers to make informed buying decisions. It is imperative that this person possesses a working knowledge of the digital consumer and of the capabilities of major online retailer platforms

KEY RESPONSIBILITIES:

• Manage the process of briefing, creating, and approving content with the content creation agency and with brand partnership and guidelines in mind.
• Ensure content is housed in the appropriate systems/tools and that downstream syndication is accurate.
• Oversee the syndication process for 50+ retailer partners, adhering to their specific ways of working, content preferences, and ingestion details.
• Monitor and analyze the performance and feedback loop of assets on retailer.com.
• Drive engagement rates, contribute to sales impact, and improve organic search performance on retailer websites.
• Track competitive performance and share of shelf as comparison metrics and KPIs.
• Ensure compliance with content standard best practices, GS1 standards and guidelines, and accessibility requirements.