Description:
We're looking for an Experiential Marketing Coordinator to join our Marketing & Communications team in New York City or Los Angeles City. In this role, you will support the planning, orchestration and optimization of Nexxen’s North American experiential marketing initiatives, across a broad spectrum of industry, regional and owned events. Reporting into the Experiential Marketing Manager, you will apply your experience and broaden your expertise in bringing our brand stories to life and unlocking new business opportunities for our commercial team through the execution and evolution of our experiential strategy in key markets. Please note - We have a hybrid work model with the expectation of 3 days in the local office to collaborate, innovate, and celebrate.
Each Day Can Be Different Here At Nexxen, But Some Of The Things You Can Expect To Be Doing Daily Are
- Maintain annual event calendar and circulate it to cross-functional colleagues on a regular basis
- Track event requirements, milestones and deadlines via shared project management platform, Monday.com
- Coordinate requests for event brand, promotional, and communications assets through the Brand Creative team and manage internal stakeholder review
- Manage social media scheduling and asset curation to support the promotion of our events
- Research new event partners, marketing vendors and event venues to identify new experiential opportunities
- Facilitate event registration & attendance for our internal colleagues and external clients & partners
- Provide on-site support at select events to ensure seamless execution
- Manage all components of branded swag, merchandising and client gifting initiatives
- Partner with the Digital team to build HubSpot forms and landing pages that capture and track event leads and RSVPs.
- Proactively track all experiential expenses and submit monthly reports to the Finance team
- Assist with additional ad hoc tasks related to event planning, logistics, and team support as needed.
- Provide additional support to our international experiential marketing managers in the UK and Australia, as needed
What Will I Bring?
- 2-3 years of relevant experience in coordinating corporate/industry events
- Strong communication skills and capacity to articulate needs clearly and listen to others attentively in order to translate direction into action & results
- Proven project management acumen with the ability to manage multiple projects concurrently and autonomously while adhering to deadlines
- Penchant for cultivating collaboration with cross-functional colleagues to fulfill shared objectives
- Positive, solutions-focused disposition to proactively resolve challenges and mitigate risks to project plans
- Experience with executing promotional marketing efforts across various channels including email marketing, social media and digital advertising
- Proficiency with Microsoft Office suite (e.g., Word, Excel, PowerPoint, etc.), project management tools like Monday.com and marketing/CRM platforms (e.g., HubSpot) a plus
- Ad tech industry experience is not required, but an intellectual curiosity to learn more about the industry is preferred
- Limited travel to events in the U.S. may be required