Freelance Employer Branding Specialist

Description:

Freelance Employer Branding Specialist 

Overview

We are looking to strengthen how we attract and retain veterinarians, vet techs, and clinic staff in a competitive hiring market. We're seeking a freelance Employer Branding Specialist for 3-4 month engagement to refresh our employer brand and bring it to life across our careers page and recruitment channels.

Scope of Work

• Research current staff and candidate perceptions; scan how peer veterinary employers position themselves
• Develop/refresh our employee value proposition (EVP) and core messaging
• Rewrite careers page copy and job posting templates
• Create employer brand content for social/recruitment channels (LinkedIn, Instagram, Glassdoor, Indeed)
• Provide direction for supporting visual assets
• Deliver a final strategy document and content toolkit for our internal team to maintain

(Exact scope and timeline to be finalized with the selected freelancer.)

What We're Looking For
 

• Proven freelance/agency experience in employer branding or recruitment marketing
• Strong portfolio of relevant work and excellent writing skills
• Veterinary, healthcare, or licensed-professional industry experience a plus