Graphic Design

Description:

Requirements

• Degree in Graphic Design, Visual Communications, or related fields
• Portfolio displaying exceptional design capabilities
• Knowledge of designing for digital formats and preparing files for print
• Proficiency in designing with Photoshop, Illustrator, InDesign, Dreamweaver, Excel and Word
• Excellent communication and professional writing skills are imperative
• Interest in the climbing/outdoor industry preferred
• Familiarity with social media platforms
• Understanding of current social media trends
• Experience with photography/videography

Responsibilities

• Design print materials including posters, handouts, brochures, banners, branded items and apparel
• Design digital media for web and social applications
• Design and provide artwork for publication insertions on an assigned schedule
• Help define and execute marketing campaigns and promotions
• Help maintain company websites using both WordPress and eCommerce site
• Update and create artwork for all marketing efforts
• Perform extensive market research
• Design new posts for social media accounts
• Identify new market opportunities
• Determine brand perceptions and reputations and analyze competitors
• Clearly communicating the campaign vision to the team
• Content write and build campaigns fore for a wide range of mediums and project types

Tasks

• Design all promotional materials (e.g. print/digital, direct mail, takeaways, email campaigns, etc.)
• Create new product announcements, instruction manuals and new project proposal materials
• Update digital content based on the requests of the Marketing Director
• Fulfill all social media/email campaign requests
• Print/order all marketing materials
• Organize and maintain marketing server