Graphic Designer

Description:

DUTIES AND RESPONSIBILITIES

• Responsible for the creation and completion of print and digital advertising materials and other projects that

follow University branding guidelines and further Marketing objectives and strategic plans.

• Maintains the University’s visual assets and assists with event photography, portraiture, short video production

for use with digital and print advertising, organic social media, and other initiatives.

• Develops on-brand visual content for marketing print and digital initiatives and publications, including

brochures, postcards, advertisements, graphics, email design, posters, photos/images, and other media.

• Oversees project conception, layout, design, and generates original ideas as well as translates the ideas of

others into deliverables.

• Works with a variety of internal departments to brainstorm innovative campaigns and tactics that will drive

admissions, fundraising, and other University-wide goals.

• Helps maintain the University-wide branding standards and ensures campus-wide compliance with proper

branding standards.

• Stays current on technology and interactive marketing trends.
• Helps with photography initiatives, including staff portraits and photos of campus and university events.
• Prepares accurate and efficient design files to produce final electronic files for prepress and printing.
• Provides leadership and representation to various strategic committees and taskforces with respect to specific

communications and/or public relations programs, projects, and issues.

• May be asked to oversee student workers/interns on a variety of marketing projects.

EDUCATION AND EXPIERENCE

• Experience producing layout and design for magazines, newsletters, brochures, digital advertising, and

collateral; have a strong knowledge of the print process and how files are prepared for press.

• Bachelor’s degree in graphic design or related field from an accredited college or university.
• Professional design and print production experience required.
• Knowledge of CMYK, RGB and PMS color printing and resolution standards.
• Advanced proficiency with Adobe Creative Suite products, especially InDesign and Photoshop.
• Have knowledge in project management systems, web and content management software, and Word

Processing software.

• Strong knowledge of Microsoft Office products or equivalent combination of education and experience.
• Photography and video editing experience a plus.