Graphic Designer

Description:

As a Graphic Designer, you’ll:

• Create high-quality and engaging content, leveraging Yardzen’s brand guidelines.
• Work on diverse direct-response creative projects, including social media ads, emails, landing pages, and direct mail.
• Work closely with external agencies on briefing, production, and QA.
• Ensure everything you deliver drives business outcomes.
• Track creative performance, strategize, and relentlessly optimize.
• Help manage Yardzen’s DAM and have a deep knowledge of Yardzen’s assets.
• Manage and prioritize the workload of producing multiple projects from concept to completion – if you’ve been part of a startup before, you know the drill.
• Ability to both design creative assets as well as bring them to life. For example, stand up a landing page in WordPress.
• Take and run with creative briefs, highlighting Yardzen’s unique brand voice and aesthetic across various deliverables

Non-negotiables:

• At least 5+ years of experience in graphic and production design with an excellent understanding of layout, typography, color, and photography.
• Experience with creative strategy and tracking creative performance.
• Strong video creation and editing skills, including GIF.
• Robust understanding of digital-first, direct-response best practice.
• Experience creating social media ads, website assets and email design.
• Expert knowledge of Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and familiarity with WordPress.
• An impressive portfolio that showcases your conceptual thinking, execution skills, detailed systems, and brand standard.
• Strong organizational and time management skills. Ability to quickly scope and deliver creative assets that drive results (clicks, leads, purchase conversions, etc.)
• Ability to receive and respond to creative feedback that may involve quick pivots