Healthcare Content Writer

Description:

• Launching a new online learning program and support network designed to empower individuals to develop and maintain a healthy lifestyle and weight.
• This new web site and learning program will offer self-guided classes, downloadable resources, real-time webinars, and community support — all built to empower individuals with complex medical profiles to develop and maintain active lifestyles that support their overall wellbeing and journeys toward a healthy weight.
   

Project Goals
 

• Engage an aspirational health & wellness audience in a long-term relationship around weight management that is designed to
• Validate their experiences and acknowledge the real, medical and biological roots of their struggles to achieve and maintain a healthy weight
• Equip them with current, detailed, world-class information from leading experts — via live and on-demand webinars, expert Q&As, articles, videos, and other resources
• Guide them through programs that promise to build healthy habits over time, not unlock miraculous weight loss
• Provide resources to help with the daily work of planning and preparing meals, hitting exercise goals, improving nutrition and sleep, and managing stress
• Connect community members with each other for crowdsourced solutions, ongoing encouragement, and on-the-fly problem solving
   

Role Description
 

• We are seeking an experienced health journalist who can authoritative health content in an understandable and engaging voice.
• The Senior Writer will craft the following content types from proprietary webinar transcripts: feature articles, expert Q&As, one-page downloads, and interactive self-tests.
• Additional writing assignments include audience surveys, articles based on user-generated content (aka survey results and social comments), news articles, newsletters, and slideshows.
   

Full Responsibilities
 

• Transform the transcripts from expert webinars into accessible, impactful, authoritative articles, Q&As, free downloads, self-tests, and slideshows that the expert will approve for publication under their byline.
• Write original news reports, user-generated content pieces, newsletter copy, and more, keeping in mind the brand style and voice.
• Work with Senior Editor to identify opportunities for new content and special packages based on content gaps, seasonality, and/or news and research.
• Craft reader polls and solicit questions from audience members for experts to answer; coordinate with social media and newsletter teams on user-generated content ideas
• Attend and take notes on 1 webinar monthly with top experts; collaborate with Senior Editor on content to be derived from each webinar
• Collaborate with social media and newsletter teams on content promotion
• Work to keep content fresh, vibrant, and authoritative