Identity & Data Solutions

Description:

Merkury, dentsu’s global identity and data platform, is seeking an experienced VP, Identity & Data Solutions to lead and drive revenue growth across its identity, consumer data, activation, and data clean room products. This is a senior leadership role reporting to the VP, Solutions – Merkury, where you will collaborate with dentsu’s Growth, Client Service, and capability experts to deliver cutting-edge identity and data-driven solutions to major clients.

The role requires expertise in mar-tech and ad-tech platforms, identity resolution, and data strategies for marketing and media audience targeting. As VP, you will lead strategic sales initiatives, manage high-value client relationships, and create tailored solutions that address complex marketing and technology challenges in a rapidly evolving identity ecosystem.

Key Responsibilities:

• Manage new business opportunities, RFIs/RFPs, and upsell opportunities with senior-level clients.

• Conduct early-stage discovery and analyze client goals, mar-tech stacks, and identity/data strategies.

• Lead cross-functional teams to develop compelling Merkury product presentations and proposals.

• Consult clients on identity management, real-time personalization, CRM, first-party data management, and customer targeting.

• Develop and propose product/service pricing models aligned with client requirements.

• Ensure compliance with data privacy and regulatory standards throughout contract processes.

Qualifications and Skills:

• 8+ years of experience in ad-tech, mar-tech, or agency data platform solutions, sales, or client service.

• Strong experience in pricing, contracts, and negotiations for C-level engagements.

• Proficiency with DMPs, CDPs, marketing clouds, and data cloud environments (AWS, GCP, Azure, Snowflake).

• Expertise in identity and data solutions for analytics, measurement, and audience targeting.

• Proven ability to collaborate with executives, partners, and cross-functional teams on complex sales opportunities.

• Strong presentation and communication skills with ability to simplify complex technical topics.

• Bachelor’s degree in business, marketing, analytics, or technology (Master’s/MBA preferred).

Compensation and Benefits:

• Salary: $163000 – $263350 per year (approx. $13583 – $21945 per month).

• Medical, dental, and vision insurance.

• Life insurance, short-term and long-term disability insurance.

• 401(k) retirement plan.

• Flexible paid time off with at least 15 paid holidays annually.

• Paid sick and safe leave, and paid parental leave.

About Dentsu (Merkury):
Dentsu is a global leader in marketing and advertising solutions, and Merkury is its pioneering identity and data platform driving person-based identity solutions across the globe. The organization is known for innovation, inclusivity, and supporting complex marketing transformation initiatives across industries.