Lifecycle Marketing Manager

Description:

The Lifecycle Marketing Manager who will be responsible for all email marketing messaging and strategy. This includes promotional, transactional, and lifecycle campaigns delivered through email marketing, push notifications, and SMS campaigns. This position will focus primarily on the Direct-to-Consumer business. This role will generate revenue not only through Credit Monitoring subscriptions but also through 3rd party advertisers.

What You'll Bring

• Bachelor’s degree in marketing, business or related field
• 7+ years of experience in CRM, digital customer experience, product-led growth, eCommerce, and digital strategy
• 3+ years people management experience
• Proven ability to design and deliver seamless, intuitive customer journeys that drive measurable business impact
• Skilled communicator with strong cross-functional influence
• Demonstrated ownership mindset: adept at proactively identifying opportunities and executing end-to-end with autonomy
• Experienced in collaborating with Product, Legal, Compliance, and Analytics teams