Description:
Zapier is looking for a strategic, data-driven content marketing leader to spearhead campaigns that drive our pipeline and meet ambitious sales targets. As a key driver of sales-led growth, you’ll craft and optimize high-impact, content-driven campaigns to attract qualified leads, nurture prospects, and convert them into customers. You’ll lead a talented team of writers and editors, working cross-functionally to develop inspiring content that helps businesses see the transformative power of automation.
This is a new role on Zapier’s Content Team, and we’re seeking an experienced content marketer, campaign strategist, and team manager to build and execute content-driven campaigns targeting our ideal customer profile (ICP). If you’re ready to create and optimize impactful content strategies at a fast-growing and profitable company, we’d love to hear from you.
About You
- You’re a proven leader. You have 7+ years of experience in building content marketing campaigns, ideally in the technology industry, and 3+ years leading teams. You’ve recruited, developed, and managed high-performing writers and editors, creating a culture of accountability, creativity, and collaboration.
- You’re results-driven. You know how to design and execute content campaigns that drive measurable results. You’re motivated by ambitious goals and have experience with metrics like lead generation, conversion rates, and pipeline impact.
- You understand content strategy. You’ve created content strategies targeting enterprise or upmarket audiences, and you understand how to align content to each stage of the customer journey.
- You’re data-savvy. You rely on analytics and customer insights to inform decisions and continuously improve performance. You know how to measure the success of content campaigns and adapt strategies based on data.
- You effectively collaborate across teams. You’ve worked closely with demand generation and sales teams to ensure content aligns with audience pain points and directly supports pipeline goals.
Things You’ll Do
- Lead a high-performing team: Manage and develop writers and editors to produce engaging, impactful content tailored to our ICP and upmarket prospects.
- Drive ICP-focused campaigns: Build integrated content campaigns that resonate with the pain points, challenges, and aspirations of our target upmarket audiences. Consistently brainstorm creative campaign tactics, lead content production processes, and encourage a continuous stream of creation, testing, and learning.
- Collaborate cross-functionally: Closely collaborate with our demand generation and sales teams to ensure alignment, maximize campaign effectiveness, and develop content that resonates with the pain points and buying triggers of our high-priority audiences.
- Drive the development of full-funnel content: Guide and edit marketing content across a variety of formats for every stage of the customer journey—from awareness to conversion to retention— including email campaigns, landing pages, ebooks, webinar decks, one-sheets, and more.
- Leverage data to optimize performance: Use analytics and customer feedback to measure campaign effectiveness and make data-driven improvements.
- Scale content production: Build and manage a network of high-quality freelancers to support ambitious campaign goals and expand capacity.
- Create sales enablement materials: Partner with the sales team to develop case studies, whitepapers, and presentations tailored to enterprise buyer needs.
- Align with product marketing: Ensure all enterprise content reflects Zapier’s positioning and highlights key differentiators in the automation space.