Marketing Analyst

Description:

As a Marketing Analyst, you’ll be a key contributor and analytical backbone of our marketing organization –transforming data into insights that shape strategy, drive decision making, and optimize performance across the funnel. You’ll play a critical role in supporting our marketing data strategy and driving reporting and analysis efforts that ensure decisions are backed by accurate, timely, and actionable data.

In this role, you’ll proactively build dashboards, track KPIs, and answer ad-hoc data requests that inform both strategic and tactical decisions across Marketing. You’ll collaborate closely with partners across Demand Generation, Digital, and Content to evaluate performance throughout the funnel and uncover new opportunities for optimization. You’ll also work hand-in-hand with your Marketing Operations peers to ensure data flows seamlessly through our systems (CRM, MAP, web analytics, product usage, etc.) and downstream into our BI tools. Your ability to connect disparate datasets, define metrics, and uphold data integrity will enable Marketing to operate with precision, confidence, and speed.

This role is ideal for someone eager to make an immediate impact while growing into deeper ownership of marketing analytics, balancing technical fluency with business acumen and a desire to learn.

Primary Responsibilities
 

• Reporting & Analysis: Partner with Marketing Analytics teammates to proactively use business intelligence (BI) tools, Sigma and Redshift to create, maintain, and distribute self-service dashboards and standardized reports that empower Marketing stakeholders with actionable insights.
• Ad-Hoc Data Requests: Support ad-hoc, time-sensitive requests from internal stakeholders by extracting and analyzing data to uncover trends/ provide clear, data-backed responses.
• KPI Development: Collaborate with stakeholders to define, document, and champion new and refined Key Performance Indicators (KPIs) and metrics that accurately measure the health and impact of the Marketing organization's initiatives.
• Strategic Insights: Collaborate with the Sr. Marketing Analytics & Insights Manager to determine how best to apply descriptive, diagnostic, predictive, and prescriptive analysis to support key business objectives, such as campaign optimization and identifying new growth opportunities.
• Data Integration: Support the creation of a comprehensive Engagement Full Funnel by collaborating with the Sr. Marketing Analytics & Insights Manager to connect disparate data sources (e.g., website, product usage, CRM) to generate new insights and provide recommendations that support strategic decision-making.
• Data Governance: Monitor and ensure the accuracy, integrity, and cleanliness of marketing data, working with Marketing Operations to enforce data hygiene standards