Description:
The Marketing Analytics & Attribution Manager will be responsible for marketing performance reporting, campaign tracking governance, and attribution modeling. This role will partner closely with Demand Generation, Customer Marketing, Event Marketing, Marketing Operations, RevOps and Sales to standardize measurement frameworks, optimize funnel performance and ensure data integrity across systems.
The ideal candidate is highly analytical, detail-oriented, inquisitive and experienced in building scalable reporting infrastructure that connects marketing activity to pipeline and revenue impact.
Responsibilities
- Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance
- Run marketing funnel analysis with lifecycle specialist to identify bottlenecks and optimization opportunities
- Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue
- Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance, taxonomy, naming conventions and documentation
- Work with Marketing Operations team to ensure accurate data flow from campaign execution through CRM and reporting systems
- Deliver executive-level reporting that translates complex data into actionable insights
- Conduct cohort analysis, channel performance reviews and ROI reporting to inform budget allocation decisions
- Own marketing data integrity by implementing data validation processes, audits and ongoing governance best practices
- Support forecasting and pipeline modeling efforts with data-driven insights
- Continuously evaluate reporting tools, BI integrations and analytics capabilities to improve scalability and automation
- Provide mentorship and thought leadership across the Marketing Operations team, elevating reporting frameworks, attribution strategy and data-driven decision making capabilities across the organization
Requirements
- 5+ years of experience in Marketing Analytics, Marketing Operations Analytics or Revenue Marketing Analytics within B2B SaaS
- Strong expertise in HubSpot reporting and Salesforce reporting (advanced user required)
- Experience designing and managing attribution models and campaign tracking frameworks
- Advanced proficiency in data visualization and reporting tools; Google Analytics 4 (GA4) experience required
- Strong understanding of lead lifecycle management, funnel metrics and revenue reporting
- Experience analyzing MQL conversion performance and pipeline impact
- Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights
- Deep attention to detail and commitment to data accuracy and governance
- Must be a highly motivated self-starter who takes initiative, operates with a strong sense of ownership, and proactively drives projects forward
- Experience working cross-functionally with Marketing, RevOps and Sales
- Bachelor’s degree in Marketing, Business, Analytics or a related field