Marketing Area Manager

Description:

The Marketing Area Manager (MAM) is responsible for executing and growing the local presence of Watermill Express within their market and is known as the local marketing expert. This role serves as the on-the-ground marketing lead, driving awareness, trial, and usage through field marketing, community engagement, and local partnerships. This is not an “office” job; the Marketing Area Manager is constantly out ‘in the field’ making things happen.

The MAM works closely with the Field Marketing Manager (FMM) to bring field marketing strategy to life at the local level by developing and implementing a localized field marketing playbook, specifically for their market. This is a highly hands-on, field-based role focused on execution, team support, and delivering measurable results in-market.

Every Watermill Express employee is expected to perform his or her job in a professional manner to provide the best possible service to our customers. This includes following all policies, procedures, job duties and the company’s Pledge of Conduct. The Pledge of Conduct includes conducting work honestly, fairly and with integrity.

This position will require roughly 28 hours of work per week. Hourly, non-exempt, starting pay of $27.88. 

Essential Functions

Field Execution and Local Market Growth
Execute local marketing plans and activations to drive awareness, trial, and repeat usage of Watermill Express
Represent the brand in-market through events, grassroots marketing, and community engagement
Ensure strong, consistent brand presence across all field activities 
Brand Ambassador (BA) Management
Recruit, hire, train, and inspire a small team of Brand Ambassadors (BAs) in the market
Schedule, manage, and oversee BA-led activations and events 
Provide ongoing coaching, feedback, and performance management 
Ensure BAs are knowledgeable, on-brand, and deliver positive consumer experiences 
Communicate product information with confidence and has the knowledge to educate and engage consumers in positive and memorable experiences around the brand
Ensure flawless brand look of success across all activations.
Support the Marketing and Social Media teams with field content creation, as needed
Event Execution & Community Engagement
Plan and execute local events, brand activations, samplings, and community engagements 
Identify and engage with local organizations, businesses, and community groups 
Support grand openings and key company events in the market 
Build smart and mutually beneficial partnerships that drive long-term brand visibility and trust 
Represent Watermill Express at local events to drive awareness and customer engagement 
Support Grand Openings and company-led events within the market 
Ensure a consistent and high-quality brand presence across all activations 
Local Partnerships & B2B Development
Identify and engage local organizations, businesses, networks, and community groups to build relationships and drive brand awareness 
Develop and maintain local partnerships that create mutually beneficial opportunities
Drive outreach to potential B2B partnership opportunities (e.g., bulk users, community partners)
Execute partnership activations and distribute materials that drive mutual value and brand awareness 
Operations & Logistics
Manage event schedules and coordinate staffing across all activations 
Maintain and manage marketing inventory 
Manage and maintain local marketing inventory (materials, giveaways, equipment), including tracking, ordering, and distribution of materials 
Ensure all activations meet brand standards for cleanliness, setup, and execution 
Support content creation by capturing photos/videos and sharing field insights with marketing and social media teams 
Coordinate event logistics, including setup, breakdown, and transportation of materials
Maintain organized records of all events, including attendance, product distribution, demographics, and customer feedback 
Reporting & Communication
Provide regular updates to the Field Marketing Manager, including weekly pre-caps/recaps and monthly summaries 
Track and report event performance, including:
Attendance 
Bottles distributed / sold 
Customer feedback 
Local insights and trends 
KPI scorecard
Budget vs. actuals
Submit weekly recaps and monthly summaries to FMM 
Provide feedback on competitive activity and local market dynamics
Regular and predictable attendance for required schedule. 
Follow safety guidelines and act in a safe manner.
All other duties assigned.

Benefits

Company provided attire.

Knowledge, Skills, Abilities:

Hands-on experience in field marketing, event execution, and local market activation, specifically within their local market 
Strong leadership & team management skills, verbal communication & interpersonal skills, and organizational skills 
Highly organized with the ability to manage multiple priorities 
Self-starter with the ability to work independently in a fast-paced environment 
Must be fluent in both English and Spanish to effectively communicate with diverse customers and team members 
Customer-focused mindset with a positive, team-oriented attitude 
Ability to operate a smart phone for timecard tracking
Clean motor vehicle record and current valid driver license.