Description:
Major Duties and Responsibilities
- Proactively generate attention for the Trust, its programs and initiatives
- Write and edit emails, columns and articles, brochures, leaflets and leave-behinds about Trust activities for a variety of audiences, outlets and formats
- Advance messaging that defines the Trust brand and builds relationships with partner organizations to help us expand reach and impact
- Conceptualize and create display advertising and graphic content with internal teams and outside contractors. Maintain external advertising calendar, making timely and meaningful updates in worthwhile outlets
- Ensure appropriate and consistent use of Trust brand and voice in collateral, as well as accuracy of programmatic information and metrics
- Evaluate and pursue brand-building opportunities, including advertising, sponsorships and content marketing
- Promote Trust programs that touch communities far from battlefields, like our History Field Trip Grant Program and American Revolution Experience traveling exhibit.
- Liase with battlefields, historic sites and museums to highlight the “power of place” and encourage visitation to meaningfully marking the nation’s 250th anniversary
- Contribute to writing and production of Hallowed Ground, our award-winning membership magazine
- Quantify efficacy of outreach efforts and refine techniques to maximize impact
Required Knowledge, Skills and Experience
- Bachelor’s degree and 3 years of experience in communications, marketing, advertising or other relevant creative field
- Exceptional writing abilities, including mastery of marrying tone and medium, coupled with proficiency in editing for grammar, clarity and succinctness
- Demonstrated ability to balance multiple priorities and meet firm deadlines
- An eye for good design – ideally paired with experience in graphic design and visual storytelling platforms; photography skills an added bonus
- Excellent organizational skills and attention to detail, coupled with a results-oriented and problem-solving mindset
- Familiarity with principles of cause and/or destination marketing
- Proficiency in Microsoft Office suite required; experience with Drupal CMS and digital asset management systems highly valued