Marketing Communications Specialist

Description:

BAND-IT IDEX is seeking a Marketing Communications Specialist to lead strategic planning, development, and execution of product marketing programs aimed at increasing awareness, engagement, and sales. This role involves managing CRM systems, implementing a Product Information Management (PIM) system on Salsify, and executing activity-based marketing (ABM) initiatives in partnership with the sales team.

Key Responsibilities:

• Develop and execute go-to-market strategies for new product launches.

• Create and manage marketing collateral, technical documentation, and digital content.

• Manage and optimize CRM for lead generation and campaign performance.

• Lead implementation of Salsify PIM system to ensure accurate and consistent product data.

• Execute ABM campaigns targeting high-value accounts.

• Research, write, and develop marketing materials, website content, trade show graphics, and campaigns.

• Support trade show planning including booth design, graphics, and logistics.

• Provide sales enablement tools and presentations for internal and external use.

• Analyze customer feedback to inform product development and marketing strategies.

Requirements:

• Bachelor’s degree required.

• 3+ years of experience in marketing communications, digital marketing, or product marketing.

• Strong writing, editing, and content development skills.

• Ability to manage multiple projects and deadlines.

• Proficient in web design and graphic tools.

• Knowledge of ABM strategies and collaboration with sales teams.

Compensation & Benefits:

• Competitive salary: $65,700 – $98,500 annually (performance bonus eligible).

• Comprehensive U.S. benefits: Health insurance, 401(k) with company match, PTO, and more.