Marketing Data Analyst

Description:

• Perform research and present insights to guide decision-making across the marketing org, including: prioritization across campaigns, optimization of strategies, and target audiences
• Design experiments to test hypotheses and analysis to measure business impact
• Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics
• Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
• Partner with Marketing, Product, Science, and Lines of Business to ensure analyses are robust and primed to have a direct impact on marketing planning
• Experience
• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
• 3+ years experience in strategy, research, consulting or marketing at a tech, media or financial services company; marketing or advertising experience is a plus (but not required)
• Proficiency in SQL - able to write structured and efficient queries on large data sets
• Experience with A/B testing
• Demonstrated data analysis and problem-solving skills
• Strong business writing, presentation building & delivery, executive briefings skills
• Ability to build relationships with cross-functional stakeholders and drive shared outcomes

Requirements:

• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields 3+ years experience in strategy, research, consulting or marketing at a tech, media or financial services company; marketing or advertising experience is a plus (but not required)
• Proficiency in SQL - able to write structured and efficient queries on large data sets
• Experience with A/B testing Demonstrated data analysis and problem-solving skills
• Strong business writing, presentation building & delivery, executive briefings skills
• Ability to build relationships with cross-functional stakeholders and drive shared outcomes