Description:
Reporting to the Senior Finance Director, North America, this role will support the Marketing team at Paula’s Choice North America and provide Global supervision and support of our Chief Marketing Officer. The essence of this role is to provide guidance and financial insights to the Marketing team, while owning and optimizing Brand and Media investments ($100m budget). By delivering accurate budget planning, forecasting, and performance insights, this role ensures marketing and Media investments are aligned to brand strategy, growth targets, and profitability goals.
The Marketing Finance Manager will play a critical role in connecting brand ambition with financial rigor—partnering closely with Marketing and Finance teams to drive disciplined investment decisions across media investments, campaigns, and key brand launches. We are looking for someone who thrives in a fast-paced, DTC-led, premium beauty environment and is passionate about maximizing the impact of brand and media spend in a high-growth business.
As a Marketing Finance Manager, a typical day might include a mix of the following:
- Budget Management & Business Partnering: Develop and own financial forecasts and monthly reporting. Provide variance analysis and clear insights to senior management, proactively identifying risks and opportunities and required course correction. Drive cost efficiency through optimizing spend across channels.
- Financial Control & Compliance: Review agency contracts, media plans, and marketing invoices. Manage accruals, provisions, and prepayments for marketing costs. Provide financial controls and ensure compliance with internal policies.
- Campaign Performance Analytics: Establish tracking mechanisms to analyze effectiveness of media and brand campaigns through assessing ROI, cost efficiency, and contribution to brand and commercial objectives. Support post-campaign reviews with data-driven insights and recommendations.
- Brand Innovation Support: Partner with Marketing and Global teams to provide financial modeling for key brand launches and major initiatives. Track key financial metrics related to innovation performance, including P&L impact, margin analysis, and forecast accuracy, ensure alignment to overall budget guardrails and company strategic goals and ROI targets.
- Cross-Functional Collaboration: Collaborate with cross-functional teams (R&D, Marketing, SC) to align on assumptions, evaluate the financial viability of new product development and innovations.
The Details
- Location: We are based in Seattle, WA. Local candidates are preferred, but flexible to location.
- Hours: Typical PST business hours
- Physical requirements: Ability to handle long periods of both sitting & screen time
- Travel requirements: 0%
What You’ll Bring To The Table
- 8+ years of experience in commercial finance, FP&A, or marketing finance, preferably within beauty, FMCG, or DTC-led businesses
- Strong financial and analytical acumen, excellent level of computer literacy (incl. Excel, PowerPoint)
- Ability to translate marketing and media performance into financial insights
- Proven experience partnering cross-functionally in a fast-paced, high-growth environment
- Strong communication skills with the ability to influence non-finance stakeholders
- Act to remove basic blocks to progress without waiting for others to do it
What Can Help You Really Stand Out
- Experience supporting DTC-led premium beauty brands
- Experience managing brand and media investment budgets
- P&L ownership and marketing budget governance experience