Description:
The role will work closely with the brand team to translate the overall brand objectives into specific foodservice channel deliverables. They will be required to manage the brands to ensure the delivery of creative, fact-based solutions and thought leadership, and oversee a wide array of business functions including brand strategy, communication channels, loyalty programs, online and offline promotions, and market research. The role reports to the Marketing Manager. Key stakeholders include Marketing, Sales, Category Management, & R&D.
How You Will Make Contributions That Matter
- Marketing expert in the Foodservice and away from home channel, understand the landscape and how to drive our brands within it.
- Responsible for development and implementing foodservice marketing programs that will increase brands awareness, create lasting and meaningful brand interactions distributors and operators, and proactively tracks and analyzes relevant information to make sound business recommendations.
- Be all over food/flavor trends and emerging “foodie” actions, competitive activity in and outside the category to anticipate changes and recommend opportunities for the brand.
- This role has responsibility for managing business performance and budget to ensure we meet our annual plan and long-range objectives for responsible categories in our foodservice product portfolios.
- This role develops short- and long-term strategies, marketing plans, new product platforms, packaging, advertising, and sales programs that will achieve corporate profit, volume, and share objectives.
- This role also engages with the cross functional team in the execution of strategic initiatives and directs the activities of third-party agencies.
- Develop annual and long-range channel business plans, portfolio design and strategy, limited time offer value proposition and playbook development, go-to-market strategies and business performance analysis.
- Assess existing business and develop new channel segment expansion opportunities.
- Partner with cross-functional teams to build channel research and knowledge agenda, develop innovation strategy, new product commercialization, go-to-market strategies, and execution.
- Partner with sales and brokers team to deliver the annual marketing plan and that our strategies and programs are effectively implemented.
- Prepare management reporting and advise on channel category trends and channel business performance utilizing internal and external data sources (Technomic, Datassentials, Menu Trends, etc.)
You Are Best Suited For The Role If You Have The Following Experience, Skills, and Qualifications
- 5 years of B2B or foodservice marketing experience with a focus in brand and/or channel marketing.
- A bachelor’s degree in marketing or another related field.
- Experience working with broadline distributors, operators, and brokers in the food or beverage industry.
- Experience in B2B commercialization execution.
- Entrepreneurial drive and the desire to “build a business.”
- Fun, outgoing, energetic, and results oriented personality.
- Self-starter, comfortable working independently with limited direction.
- Overall confidence in one’s abilities and comfortable communicating the facts.
- Dependable team player with positive attitude.
- Passion for marketing brands.
- Documented history of making improvements in assigned work area/responsibilities.
- Demonstrated proficiency in the following skills:
- Brand Building in the Foodservice/Away from Home Channel
- Creative execution in context of strategy
- Communication
- Organization and time management
- Ability to work and thrive under time constraints and prioritize responsibilities.
- Working collaboratively with other functional disciplines to drive company goals
- Travel up to 25% of the time may be needed.