Marketing Manager

Description:

At Merlin Entertainments, we're all about creating magical moments and unforgettable experiences for our guests! We're looking for a Marketing Manager to join our dynamic team and help drive marketing campaigns that will attract more visitors, enhance the guest experience, and deliver on revenue targets. This is your chance to make an impact in a global entertainment brand!

What You’ll Do

📊 Campaign Planning & Execution
 

• Lead the planning and execution of integrated marketing campaigns across digital, social, and traditional media channels.
• Ensure campaigns are timely, effective, and within budget, contributing to commercial success and enhanced guest experiences.
   

💡 Regional Marketing
 

• Collaborate with regional peers to adapt global marketing strategies for the Kansas City market.
• Develop localized marketing plans that align with the overall attraction objectives.
   

🌟 Brand Management
 

• Work closely with the Brand team to ensure all marketing materials and campaigns align with LEGOLAND® Discovery Center’s global brand strategies.
   

🤝 Cross-Functional Collaboration
 

• Build strong relationships with internal teams like Revenue Management, E-Commerce, Content, and Corporate Affairs to ensure marketing strategies align across all touchpoints.
   

📈 Customer Insights & Analytics
 

• Use customer data and market insights to refine marketing strategies, ensuring campaigns resonate with your audience and drive results.
   

Qualifications & Experience

✅ 3+ years of marketing experience, ideally in entertainment, tourism, hospitality, or retail.

✅ Proven track record in developing and executing integrated marketing campaigns.

✅ Strong analytical skills with a data-driven approach to decision-making.

✅ Excellent verbal and written communication skills, with the ability to collaborate across teams and locations.

✅ Experience in managing marketing budgets and delivering measurable marketing ROI.

✅ A good understanding of how marketing contributes to business performance and revenue generation.

✅ A passion for the entertainment and tourism industry, with a customer-first mindset.