Description:
As our Marketing Manager, you'll own the marketing engine that keeps Cartwheel's district partners engaged, activated, and renewing. You sit at the intersection of marketing and customer success — building the playbooks, communications, and proof points that make our partners feel supported from day one through renewal and beyond. Right now, Cartwheel is scaling and this hire will be essential to our growth.
You'll report to the Head of Marketing and work hand-in-hand with our Customer Success team. This role is right for someone who thinks in systems, writes with clarity across audiences, and gets energy from seeing partners succeed — not just from launching campaigns.
- Partner retention marketing: Scale and execute our engagement playbook across all district partners
- Monthly newsletters: Own writing, production, and performance tracking for monthly partner newsletters
- Enterprise district activation: Build and document a replicable launch playbook for enterprise districts
- Proof of impact: Maintain a content library of case studies, impact stories, and press releases
- Partner success operations: Coordinate and support district events, one-off success requests, and the Family Webinar Series end-to-end
- Conference support: Contribute to conference logistics, campaign coordination, and localized content
- Cross-functional partnership: Work closely with the Customer Success team to align on district needs, support CSM-led initiatives, and ensure marketing and success are moving in the same direction
Who You Are
- 4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groups
- Proven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are different
- Strong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlines
- Experience building and executing lifecycle or retention marketing programs, not just one-off campaigns
- Comfort with marketing operations tooling (HubSpot experience a plus) and performance tracking
- A bias toward documentation, reporting, and systems: you build things that makes it easy for other people to use
- Can own projects end-to-end from writing, producing, and launching
Preferred
- Experience marketing to K-12 school districts or working within a school-adjacent organization
- Familiarity with CSM or customer success workflows
- Experience with Asana, Salesforce, Figma, Claude