Description:
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
- Traditional Marketing
- Constructing comprehensive marketing plans, designing and executing final production, and analyzing return on investment (ROI) for individual programs to reach enrollment target goals.
- Consulting and advising programs to produce an extensive recruitment plan to generate valuable leads and completed applications.
- Plans, implements and manages the daily and on-going marketing for the College of Extended Education & International Programs (EEIP).
- Designs, writes, edits, proofreads, produces and distributes a variety of print and electronic
- marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and OOH advertising, etc.
- Develops and maintains appropriate databases and mailing lists to target students.
- Conducts and evaluates basic marketing research and apply appropriate statistical techniques to analyze related data on the marketing of current programs.
- Assists the College Program Directors and Program Developers in developing and coordinating marketing strategies to promote University self-support degree programs.
- Develops and maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of University partners.
- Manages approved marketing budgets.
- Tracks and reports on effectiveness of marketing efforts.
- Digital Marketing
- Developing and strategizing Customer Relationship Management (CRM) content and tactics to maintain consistent communication and create personalized relationships with interested students.
- Assessing, developing, and aligning digital presence and marketing materials with University Communication standards.
- Oversees and maintains web presence for all EEIP programs.
- In collaboration with relevant staff, actively maintains all EEIP websites with accurate information.
- Recommends and implements streamlined information pathways, and develops new websites (within existing content management system).
- Monitors and reports on web & social analytics
- Plans, implements, and manages the daily and on-going online advertising/PR, SEO, social media, and external web presence for EEIP.
- Develops and executes strategy for online advertising through paid search and relevant industry websites.
- Oversees EEIP presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid EEIP content on relevant industry websites.
- Writes, designs, and submits advertisements and editorial.