Description:
The ideal candidate is a self-starter who takes initiative, thrives on ownership, and is both strategic and detail-oriented. With experience in campaign execution, performance tracking, and digital advertising, you’ll ensure our marketing efforts effectively promote products, services, and programs while aligning with broader business objectives.
- Plan and manage digital ad campaigns across LinkedIn, Meta, Google Ads, YouTube, and other platforms.
- Use data-driven insights to adjust strategies and maximize conversions (Google Analytics, UTM tracking, and reporting tools).
- Optimize SEO and SEM strategies to increase website traffic and enhance search rankings.
- Assist with email marketing campaigns (Marketo, HubSpot, or similar platforms).
- Write compelling ad and promotional email copy, landing pages, and marketing materials that engage and convert audiences.
- Track marketing budgets to ensure campaigns are cost-effective and aligned with business goals.
- Manage multiple campaigns simultaneously, ensuring deadlines are met and marketing initiatives are executed effectively.
- Maintain brand consistency across digital marketing initiatives.
- Collaborate with Creative Services to develop effective ad creatives and promotional assets.
- Stay ahead of industry trends and bring fresh, innovative ideas to the team.
- Understand the printing industry, our members, and our brands to create relevant, effective marketing strategies.
Education and/or Work Experience Requirements:
- Bachelor’s degree in marketing, communications, advertising, or other related discipline.
- 3-5 years of digital marketing and paid media experience (B2B and/or agency experience is a plus).
- Proven experience with Google Ads, Meta, LinkedIn Ads, and other paid media platforms.
- Strong knowledge of SEO, SEM, and digital advertising best practices.
- Ability to plan, execute, monitor, and optimize digital advertising campaigns across multiple channels, ensuring performance meets or exceeds key KPIs.
- Familiarity with email marketing platforms (Marketo, HubSpot, or similar).
- Experience managing and optimizing marketing budgets to maximize ROI.
- Experience aligning paid media strategies with broader marketing campaigns.
- Strong understanding of Google Analytics, campaign tracking, and reporting tools to analyze performance and provide actionable insights.
- Ability to juggle multiple campaigns, meet deadlines, and work cross-functionally.
- Ability to craft compelling ad copy, landing page content, and messaging tailored for different audiences and platforms.
- Interest or an eagerness to learn about the printing industry.