Marketing Specialist

Description:

Digital Kings Networking, a rapidly growing and innovation-driven digital agency, is looking for a Marketing Specialist (SEO) to lead comprehensive digital marketing strategies for a diverse portfolio of up to 200 clients. With a mission focused on empowering small businesses and creating real impact in the community, this position blends strategic execution, client communication, and hands-on digital marketing delivery.

This hybrid role based in Charlotte, NC, is ideal for candidates who are analytical, client-focused, and passionate about delivering measurable growth through SEO and multi-channel digital campaigns. The role offers an opportunity to manage the entire lifecycle of client success, from planning and optimization to reporting and strategic consultation.

Key Responsibilities:

• Serve as the main point of contact for clients, fostering trust-based, long-term relationships

• Conduct check-ins via phone/email/video to share updates and uncover new opportunities

• Educate clients on performance insights and evolving digital marketing trends

• Recommend strategic service upgrades aligned with client objectives

• Plan and implement custom digital marketing strategies

• Execute full-scope SEO tactics including on-page, off-page, and technical optimization

• Set up and manage Google Ads, Google Business Profiles, Social Media, and directories

• Optimize websites, including content, internal links, meta-data, and schema markup

• Conduct detailed SEO audits and performance analysis using Google Analytics, Search Console, SEMrush, etc.

• Generate and deliver monthly performance reports, analyze ROI, and adapt strategies

• Stay updated with industry trends, algorithm updates, and apply findings to strategy

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, Computer Science, or a related field

• Experience: At least 2 years in digital marketing, SEO, or account management (agency experience is a strong plus)

• Technical Skills:

  • Advanced SEO knowledge (on-page, off-page, technical)

  • Proficiency with Google Analytics, Search Console, SEMrush, and CRM systems

  • Experience in Google Ads and Google Business Profile management

  • Familiarity with CMS platforms like WordPress, Wix, Squarespace

  • Basic understanding of HTML/CSS/JavaScript is a bonus

• Soft Skills:

  • Strong communication and client relationship management

  • Strategic thinking and analytical skills

  • Highly organized and capable of managing large client portfolios

  • Proactive and able to work both independently and collaboratively

What the Company Offers:

• Competitive salary between $45,000 – $70,000/year

• Growth opportunities in a fast-scaling digital firm

• Continuous professional development and training

• Collaborative work culture valuing creativity, transparency, and impact

• Recognition for your contributions and client success outcomes