Marketing Specialist II

Description:

Essential Duties and Responsibilities

• Ideate and execute comprehensive communication and marketing plans.
• Manage all social media platforms and website content for the DTC and its programs.
• Create engaging content for diverse channels: social media, website flyers, and brochures.
• Utilize graphic design expertise to conceptualize and produce visually compelling materials.
• Ensure alignment of visual content with the overall marketing strategy.
• Collaborate with teams to maintain brand consistency across all communication mediums.
• Stay updated on design trends and tools to enhance content quality and effectiveness.
• Establish and maintain effective communication with different stakeholders.
• Foster collaborative relationships with internal and external partners of the University.
• Maintain records database of productivity and prospect information.
• Provide support to the team with various other duties as required.

Preferred Qualifications

• Experience (2+ years) in marketing and communication roles, with a portfolio demonstrating graphic design proficiency.
• Strong understanding of social media platforms and their respective best practices.
• Excellent written and verbal communication skills to effectively engage with stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Detail-oriented approach with a focus on maintaining brand consistency and quality in all materials.
• Collaborative mindset and ability to build and maintain relationships with internal and external partners.
• Continuous learning attitude to stay updated with the latest trends and tools in marketing, communication, and design.
• Experience working in an educational institution, or a similar setting is a plus.