Marketing Strategist

Description:

In October 2019, the Burke opened a new building turning the work of a museum “inside-out” with visible labs, workrooms, collections storage, and an artist studio. Removing these barriers enables us to make the collections and work that happens here daily accessible to everyone. Every visit to the New Burke is different because every day brings new work. And because we’re doing this work right out in the open, everyone can experience it and join in.

The Burke Museum marketing strategist serves as an integral member of the communications team. The primary responsibility of this position is to increase awareness of the Burke Museum, its exhibits, and its programs. You’ll do this through the development and implementation of innovative marketing plans and campaigns.

Key aspects of this position include marketing planning and execution, copywriting, researching and purchasing advertising, assisting with multiple marketing campaigns at a given time, and coordinating with museum staff from diverse backgrounds and departments.
Working with the communications team and various museum departments, oversee the development and execution of marketing campaigns, including the development of materials, key messages, and paid media assets to meet campaign goals.

• With support, lead the development and implementation of creative marketing campaigns and initiatives.
• Work with communications team to define and align creative strategy, timelines, and success metrics.
• Measure the effectiveness of marketing strategies and recommend adjustments, as needed.
• Conceptualize, create, and manage production of digital and print marketing materials, including posters, postcards, etc.
• Design and layout marketing collateral.
• Support the development of annual marketing plans and budgets.
• Ensure all content is developed through a lens of diversity, equity, accessibility, and inclusion.
• Support social media strategist with content creation and posting, as needed.
• Support other communications functions as needed