Marketing Strategist Intern

Description:

Shop ONline New York is seeking a Marketing Strategist Intern (Master Planner) for a 3-month remote internship (20 hours per week). This role is ideal for individuals who excel at strategic marketing planning and want hands-on experience in shaping a high-impact go-to-market strategy for an emerging e-commerce brand.

Key Responsibilities:

1. Strategic Marketing Planning

• Develop a holistic marketing strategy outlining key channels, messaging, and timing for launch.

• Conduct market research and competitor analyses to shape a compelling brand narrative.

2. Master Planner Execution

• Collaborate with cross-functional teams (design, development, product) to align marketing efforts with business goals.

• Create detailed marketing roadmaps, setting milestones and deliverables leading up to the launch.

3. Campaign Development & Coordination

• Plan integrated campaigns, coordinating social media, email marketing, paid advertising, and content marketing.

• Work closely with creative teams to ensure consistency in messaging and brand identity.

4. Performance Tracking & Optimization

• Define KPIs and metrics to measure the effectiveness of marketing activities.

• Use data-driven insights to refine strategies and make necessary pivots.

5. Stakeholder Communication & Leadership

• Serve as the primary marketing advisor to leadership, presenting clear plans and progress updates.

• Maintain open communication across departments to ensure alignment and readiness for launch.

Required Skills & Qualifications:

• Understanding of marketing strategies, particularly in digital/e-commerce.

• Strong analytical and organizational skills to manage multiple projects with shifting deadlines.

• Ability to conceive and execute long-term, multi-stage marketing plans.

• Excellent communication skills for working with cross-functional teams and stakeholders.

• Familiarity with marketing tools for analytics, social media management, and campaign automation.

• A patient and adaptable mindset to fine-tune strategies until the optimal launch scenario is achieved.

Internship Benefits:

• Hands-on experience in developing a high-impact marketing strategy for an e-commerce launch.

• Direct collaboration with senior leadership, refining skills in strategic planning.

• Opportunity to enhance professional networking in marketing, digital retail, and branding.

• Certificate of completion and potential letter of recommendation based on performance.

• Influence the public face and brand story of a company preparing for a major market debut.