Media Activation Manager

Description:

We are seeking a dedicated and motivated Media Activation Manager to join our team. The ideal candidate will be responsible for strategic campaign planning and activation, execute multi-channel digital campaigns that drive incremental sales and deliver strong ROI. Lead the deployment of paid media initiatives while providing digital activation expertise to achieve impactful marketing outcomes for the MICHELIN, BFGoodrich, and Uniroyal brands across North America.

What You Will Do

Campaign Management: Provide end-to-end campaign execution and optimization of paid search, paid social and programmatic support of retailer media initiatives.

Manage the setup, activation, and optimization of biddable campaigns for Michelin North America, including paid search, programmatic and paid social oversight – ensuring accurate spend pacing, ongoing performance optimization, and strategic recommendations to drive performance. 
Oversee day-to-day activities across all channels to meet and exceed campaign goals, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, and business review. 
Manage campaign budgets and pacing in Google Ads, Meta, and The Trade Desk for each initiative. 
Identify trends and insights across paid media campaigns to uncover growth opportunities and areas for improvement, translating findings into actionable strategies. 
Create and present performance reports with analysis of paid media campaigns, offering clear, data-driven recommendations for continual improvement. 
Optimize campaigns according to assigned digital performance KPIs, including CPL, ROAS, incremental lift, CVR, etc. 
Proactively explore and test new campaign types, tactics, and strategies to continually optimize campaigns. 
Knowledge and experience in third-party ad servers and DSPs, such as CM360, Meta, DV360, The Trade Desk, and Google Ads. 

Ad Operations: Lead media activation and platform strategy by managing campaign taxonomy, creative setup, tracking resolution, and performance optimization to meet digital marketing goals and KPIs.

Maintain structured campaign naming taxonomy for all elements within campaigns, including placements and creatives, in alignment with Michelin best practices and necessary requirements for reporting. 
Independently handle creative setup, trafficking, and troubleshooting within each activation platform. 
Resolve any tracking issues prohibiting performance. 
Understanding of digital marketing objectives, pixel strategy and how different channels and tactics influence consumer behaviors. 
Oversees media buying platform strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area. 

Analytics & Measurement: Keep abreast of campaign performance and provide recommendations to improve on an ongoing basis.

Provide strategic, data-driven recommendations to Brand Managers, Retail Program Managers and Communications leaders based on campaign performance insights. 
Identify and apply audience insights across channels to maximize performance, inform future recommendations, and enhance data storytelling. 
Establish and manage post-buy audit and optimization efforts to ensure the integrity and efficiency of media plans. 
Collaborate with the media analytics manager on post-campaign reports and analyses. 

Business Perspective & Digital Engagement: Provide subject matter expertise within the programmatic space to help elevate our digital activation approach in the North American region.

Ability to translate strategy, data, and technical setup requirements to internal stakeholders, ensuring that reporting aligns results in a meaningful way. 
Stay current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities, leveraging this knowledge to influence current and future business plans and strategies. 
Drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization. 
Serve as a subject matter expert by creating recommendations for growth campaigns, communicating campaign performance, and proactively identifying areas for improvement and optimization. 

What Will You Bring

Bachelor's Degree with 1-2 years of relevant work experience (programmatic and data analytics experience).
Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting.
Understanding of the digital ad ecosystem relating to programmatic operations.
Strong attention to details, and a high level organization
Great interpersonal skills. The successful candidate will be communicating with multiple key internal stakeholders.
Paid Search experience
Understanding of digital marketing objectives, pixel strategy and how different channels and tactics influence consumer behaviors.
Ability to translate strategy, data, and technical setup requirements to internal stakeholders, to ensure that reporting aligns results in a meaningful way.